August 3, 2022
LEGARDA AUDIT THE PASSING OF THE REPUBLIC ACT NO. 11904 OR “THE PHILIPPINE CREATIVE INDUSTRIES DEVELOPMENT ACT”
Senator Loren Legarda welcomed the passage of RA 11904, or the Philippine Creative Industries Development Act, which supports Filipino excellence in the creative industries.
The law, which Legarda co-authored at the last Congress, is a milestone for the creative industries. The law recognizes and protects people whose skills and ingenuity are offered for the creative expression of the arts and to help the country strengthen its economy.
“The Philippine creative industry is appreciated and recognized globally. It is prudent for the government to see how it can protect and nurture the excellence of players in this industry,” said Legarda.
Creative industries are defined in law as occupations involving people who produce cultural, artistic and innovative goods and services that derive from human creativity, skills and talent and have the potential to create wealth and livelihoods through the generalization and use of intellectual property.
The law requires the creation of the Philippine Creative Industries Development Council, which is responsible for implementing a long-term plan for the development and promotion of the country’s creative industries through programs that create opportunities and jobs, funding mechanisms and incentives.
The Council is responsible for formulating the development plan for the creative industries of the Philippines which will include a ten-, six- and three-year development schedule with a list of specific activities in the industry. The law also gives the creative industries the necessary legal protection they deserve.
“We must provide adequate support and protect the artistic brilliance of this industry. The new law is a triumph for all Filipinos, recognizing the competitive advantage of talent in our country and the strategic potential of the creative industry for the Philippine economy,” Legarda added. .
Legarda is known for promoting laws and policies that bring tangible benefits.